From bespoke beach club takeovers and exclusive resortwear capsules to jewellery-inspired culinary experiences, luxury fashion is increasingly extending beyond the boutique and into the world of hospitality. As hotels and resorts become immersive expressions of the brands they partner with, travellers are invited to experience fashion through thoughtfully curated moments that blend design, gastronomy, culture and lifestyle. Whether escaping to a Burberry-designed retreat on the Athenian Riviera, discovering elevated resortwear by One&Only and SEASE, enjoying Pomellato-inspired gelato in Paris or unwinding at a Jacquemus beach club in Monte-Carlo, these collaborations redefine the modern luxury escape, seamlessly blurring the lines between fashion, travel and experience.

A BURBERRY SUMMER ON THE ATHENIAN RIVIERA: ONE&ONLY AESTHESIS

This summer, Burberry brings takes over Greece through an exclusive seasonal takeover at One&Only Aesthesis on the Athenian Riviera. Inspired by the turquoise waters surrounding the resort, Burberry’s iconic House Check has been reimagined in a fresh new colour palette, woven throughout the pool, gardens, tennis and padel courts, creating an immersive destination where fashion and Mediterranean living come together.

The experience extends beyond the resort itself. Guests can arrange private styling appointments before arriving or visit Burberry’s Athens boutique during their stay, while the hotel’s boutiques showcase the brand’s 2026 High Summer collection, including raffia Margate bags, swimwear and resort essentials. Running until 31 October, the collaboration celebrates a shared appreciation for craftsmanship, adventure and Riviera style.

For reservations and more information, please visit https://www.oneandonlyresorts.com/aesthesis/burberry 

INTO STYLE: ONE&ONLY X SEASE

One&Only Resorts and Private Homes, the ultra-luxury hospitality brand by Kerzner International, has partnered with Italian luxury lifestyle brand SEASE to launch an exclusive men’s resortwear capsule inspired by the modern spirit of exploration. Created for travellers who move effortlessly between sailing, coastal escapes and sophisticated resort living, the collection combines refined Italian tailoring with technical performance, reflecting a growing appetite for luxury rooted in experience rather than ownership.

Available exclusively across selected One&Only resorts, the eleven-piece capsule draws inspiration from the colours and landscapes of the brand’s global destinations, from the sapphire waters of Greece and Baja California to the lush greenery of Mauritius and Montana’s rugged terrain. Featuring signature SEASE silhouettes reimagined exclusively for One&Only, the collection celebrates movement, craftsmanship and contemporary adventure.

For reservations and more information, please visit sease.it or www.oneandonlyresorts.com/sease

THE SWEETEST COLLABORATION IN PARIS: POMELLATO X THE PENINSULA PARIS

For one exceptional summer, The Peninsula Paris welcomes Italian jewellery Maison Pomellato for a vibrant collaboration inspired by the iconic Nudo collection. Set within the lush surroundings of the Kléber Terrace, Executive Pastry Chef Anne Coruble has translated Pomellato’s signature gemstones into an exclusive gelato collection that celebrates colour, craftsmanship and the art of living.

Served from a bespoke gelato cart and presented in elegant Ginori porcelain, the collection features three distinctive flavours alongside an exclusive Pomellato pop-up boutique showcasing the Maison’s celebrated jewellery. Together they bring their shared commitment to excellence and creativity in an immersive experience where fine jewellery, gastronomy, culture and the art of living come together naturally. Guests are invited to slow down, enjoy the colours of the season and experience Paris from a different perspective, whether on the Kléber Terrace or while strolling through one of the capital’s most elegant neighbourhoods, available until 31 August.

For reservations and more information, please visit https://www.peninsula.com/en/paris

JACQUEMUS RETURNS TO MONTE-CARLO BEACH

Following its successful debut last summer, Jacquemus returns to Monte-Carlo Beach Club with a refreshed seaside takeover inspired by the elegance of 1950s Mediterranean beach clubs. This season introduces a fresh palette of mint blue, coconut milk white and black, with the French fashion house’s now-iconic diagonal stripe appearing across every detail – from sun loungers and umbrellas to towels and the iconic jetty.

The collaboration extends beyond the beach through dedicated Jacquemus boutiques offering exclusive co-branded pieces, a seasonal Pool Bar transformation and a playful photo booth inspired by the brand’s ‘Plage’ collection. Running until 27 September, the partnership continues to celebrate the effortless glamour and timeless art de vivre of the Mediterranean.

For reservations and more information, please visit https://www.montecarlosbm.com/en/

PERSONAL STYLE MEETS LA DOLCE VITA: PORTRAIT ROMA

Fashion becomes a truly personal experience at Portrait Roma, where guests can discover Rome through a curated journey of style, craftsmanship and bespoke shopping. Set above the iconic Ferragamo boutique on Via Condotti, the hotel offers an exclusive Personal Color Analysis & Shopping Experience, pairing personalised style consultations with curated shopping itineraries across Rome’s most celebrated boutiques and artisan ateliers.

Guests staying at Portrait Roma can also enjoy exclusive privileges at Ferragamo, including a dedicated shopping experience with a personal stylist, priority appointments and bespoke in-store services, creating a seamless connection between luxury hospitality and one of Italy’s most iconic fashion houses.

Blending expert styling with the city’s rich fashion heritage, Portrait Roma transforms shopping into an immersive cultural experience, offering a distinctive way to explore the Eternal City through the lens of Italian fashion, craftsmanship and timeless elegance.

For reservations and more information, please visit https://www.lungarnocollection.com/boutique-hotel-in-rome-italy/ 

BRITISH DESIGN REIMAGINED: BROWN’S HOTEL X PAUL SMITH GRAND SUITE

Two British icons have come together to unveil one of London’s most distinctive luxury residences. Launching in July 2026, the new Paul Smith Grand Suite at Brown’s Hotel, a Rocco Forte Hotel reimagines the much-loved Sir Paul Smith Suite as an expansive three-bedroom residence-style retreat, blending the designer’s signature creativity with the timeless elegance of London’s oldest luxury hotel.

Created in collaboration with Olga Polizzi, Director of Design at Rocco Forte Hotels, the suite showcases Paul Smith’s unmistakable aesthetic through colourful striped textiles, bespoke furnishings, commissioned artworks and handcrafted pieces from some of Britain’s finest artisans. From curtains lined with the designer’s iconic Signature Stripes and rugs by The Rug Company to hand-painted porcelain lamps and curated antiques, every detail celebrates British craftsmanship, individuality and contemporary design, creating a private Mayfair residence unlike any other.

For reservations and more information, please visit https://www.roccofortehotels.com/hotels-and-resorts/browns-hotel/

SUMMER NIGHTS AT AQUAZZURA BAR: HOTEL DE RUSSIE

Fashion and hospitality meet in the heart of Rome at Aquazzura Bar, the stylish collaboration between luxury fashion house Aquazzura and the iconic Hotel de Russie, a Rocco Forte Hotel. Hidden within the hotel’s enchanting Secret Garden, the bar has become one of the city’s most sought-after destinations, blending Italian glamour, exceptional cocktails and vibrant social energy.

This summer, the experience takes on a playful new twist with Taco Tuesdays, an exclusive weekly offering available throughout July and August. Guests can enjoy a special off-menu taco featuring fresh and smoked salmon, avocado, jalapeños and finger lemon, paired with one of the bar’s signature tequila-based cocktails. Elegant yet relaxed, the experience captures the spirit of a Roman summer, where fashion, flavour and design come together beneath the stars.

For reservations and more information, please visit https://www.roccofortehotels.com/hotels-and-resorts/hotel-de-russie/

MILAN’S BEST-KEPT VINTAGE SECRETS: THE CARLTON, MILAN

Fashion lovers can discover Milan beyond its flagship boutiques with The Milan Vintage Edit, an exclusive experience created by The Carlton, a Rocco Forte Hotel, in collaboration with Milan-based creative agency The Maptique. Designed for collectors and lovers of craftsmanship, the curated walking itinerary takes guests through the city’s hidden world of archival fashion, vintage jewellery, design galleries and historic ateliers, revealing the creative heritage that has shaped Milan’s enduring style.  

Along the way, guests enjoy exclusive access to family-run jewellery maisons, internationally renowned vintage fashion boutiques and carefully curated design galleries, meeting the artisans, curators and collectors who preserve Milan’s creative legacy. Available exclusively to hotel guests, the experience offers a more intimate way to explore Italy’s fashion capital, where timeless style, craftsmanship and culture come together beyond the runway.

For reservations and more information, please visit https://www.roccofortehotels.com/hotels-and-resorts/the-carlton-milan/